ABOUT US

Beijing Yanlu Auto Culture Development Co., Ltd. (Along The Road) specializes in promoting automotive culture, developing the automotive aftermarket industry, organizing motorsport events, and creating unique off-road driving experiences.​ The company’s founding team boasts 30 years of experience in international auto culture promotion, over a decade of research and operation in China's auto culture market and related industries, as well as expertise in organizing off-road vehicle events with extensive operational management experience.

Our mission is to become the driving force behind the growth of a widespread, passionate automotive culture in China. Having personally experienced the rich automotive history and culture of America ourselves, we aspire to give the automotive enthusiasts of China the chance experience that same passion.

CONNECT WITH US

We're always looking for more brands wanting to grow their presence in China. Complete the form below to connect with us!